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EVALUATION QUESTION 7: LOOKING BACK AT THE PRELIMINARY TASK WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO A FULL PRODUCT?

My initial task was to create a front cover and contents page for a college magazine. For that task, I had to produce photos that I was going to feature on the magazine myself using a Canon EOS 400D, and use a photo-editing software to edit the pictures and produce my products. I found that task moderately simple because I was proficient with the Adobe Photoshop CS3 software that I used to edit my images. However I was new to operating the camera and soft-box correctly, especially getting the camera to focus well on the subject, however, later on after a couple practices and experimenting, I’ve developed my skills and took decent quality photographs for my college magazine.



Since that task, I believe that my organisation of time has not become efficient much. I tried to stick to the deadlines set, and get work completed as quickly as possible t a high standard and effectively as I could with consideration and focus to my other subjects. I completed my research on time, and when I had to start working on creating my final products, I found my models very quickly. However, due to class organisation, a lot of time was lost and I had less time to produce my photos. But I was very familiar with the technologies and was in a very professional environment therefore I managed to produce high quality photographs to feature in my final product. This has showed that I have improved successfully in taking photos professionally. 



Personally, I am very familiar with Photoshop, meaning that I was able to utilise special effects and different fonts on my college magazine product. However, this was my first time using Photoshop to create a magazine, therefore my quality of produce a final product was not at its maximum potential. But after a couple more practice, experimenting, developing and graphics lessons, you can see that have improved extremely in my use of photoshop.





This was also difficult for me as this was the first time that I have to plan many different articles and features to include into my magazine. This challenged me at my creativity skills; however this was good for me as it prepared me for my Music Magazine task. Looking back now, you can see the vast improvement of the quality of my work in both my Front cover and Contents page. As you can see, the image quality is much higher and my contents page has more features and my double page spread is very creative.

Initially, at the beginning of the AS Course, I honestly did not take time management seriously at all. I had spent too much time on one part of my product and result to spending less time on another part of my final product. However, as experiencing the work of passed AS students, I result to a shock in the amount of work needed to achieve a high grade therefore I started to act serious and planned my course. My time management and organisational skills have improved, not as much as I have expect, but better than nothing.

During my preliminary task I created a few draft layouts of my front cover and contents page. To be honest, these drafts didn't really help me as much as I have needed. However creating these drafts was good practice for the real thing, therefore, I have designed and sketched more than one plan for my music magazine. These drafts provided me with more help and options. This shows that the preliminary task also allowed me to learn how to draft page layouts efficiently. 

During my initial task, my managing in terms of props and costumes were at quite poor standards. I had not effectively planned out my photoshoot or brought props. However, I improvised and used props in my pictures such as books, lab coats and a computer in the learning resource center. The locations I used were places such as the coridoors, the library, outside, and the engineering workshop. This was a perfect example of problem solving, which has helped me gain experience and preparation for my music magazine project.


When it came to my Music magazine project, I was more than prepared, with sufficient props, costume and planned modelling models. However, my model for my double page spread was not able to make it to the photoshoot, reason for it needed deeper planning. In the end I managed to plan it and produced a successful and creative main image. This shows that I developed effectively in time management and organisational skills since the beginning of my AS course.



I haven’t got enough time to get proficient feedback and evidence of my feedback, however I did get some feedback in person. Feedback had shown me that I have spent a lot of time on this project and there’s no correction required.

However I feel that my weaknesses were that a couple of my photos wasn’t at its highest quality due to incorrect setup of equipments, however I managed to fix the image to look high quality. Also, during my photoshoot, all of the photographs I took featured a black background, meaning the background were extremely difficult to extract out of the photograph, therefore it was impossible to place my models on any other backgrounds.

Overall I am extremely pleased with the outcome of my Music magazine product.  I feel that the quality of my primary task product wasn’t at its maximum potential and I feel I could have done better, but I’ve learnt from those mistakes made and improved in my music magazine task. 

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EVALUATION QUESTION 6: WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?

Throughout the project of constructing my music magazine product, I have learnt about and experienced masses of different types and forms of technology. In this short period of time I have managed to process these technologies successfully.

From the very beginning of the course, I was introduced to Blogger. This was my first experience of blogger in life, which being uncomfortable to use at first, however, over time I’ve learned many techniques within the site, such as editing posts, customising the layout of my blog, and developed on my presentational skills.  From this I learned that a technology utility such as Blogger would be very useful in the media industry, or as a journal for work, etc.

Another form of technology that was crucial in my AS coursework project was Adobe Photoshop.  I was very familiar with photoshop as I am a Graphics student and special effect enthusiast; however this did not necessarily mean that there was an advantage for me, because design music magazine is something entirely different to my graphics course and my ability. Therefore I had to built my knowledge in designing music magazines and produce extra research in which I did. However I am very skilled with using fireworks therefore I divided my work to speed up my process and and produce a more effective product.(Research can be found earlier on this blog)

In taking photographs to use for my product, I was introduced to the Canon EOS 400 D camera. Before using this, I'd never performed a photo-shoot of any kind, meaning that this was a completely new experience for me. Through this, I’ve well-read how to hold and use a camera to produce clear photographs of a high quality. Taking my photographs also allowed me to learn about a piece of technology I hadn't heard of before.






 


 




The Bowens Gemini Esprit GM 500 Flash






















And the Bowens Radio trigger












I’m also known many social networking technologies such as Facebook, BlackBerry Messenger and MSN, which I’ve used for research to include to my blog as evidence to my research.
Overall, I've experienced a vast collection of different technologies, hardware and software.










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EVALUATION QUESTION 5: HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

My magazine attracts my audience by having a large and very visible central image of a talented female artist on the front cover. She is 16 years old which attracts a very similar age group of readers. And she is clothed fashionably which would attract my audience due to them wearing expensive branded clothes, which is what a lot of my target audience either want or have. In addition the audience that is in to fashion would be attracted to music as both are connected well with each other. The prop of Skullcandy headphones were also used to grab attention of my audience.

The colour scheme of my magazine front cover is a dark background with glowing colours almost contrasting each other to give a slight 3D effect to the audience, which is eye catching and interesting.


As the selling line I’ve added many different genres of music that my magazine features, which  addresses all of my audience.



I have also included a puff on my magazine front page, which gives the feeling that this is extra added content, increasing its interest to attracting my audience.

I’ve also incuded short and catchy coverlines to give my targeted audience a brief of the contents featured in my magazine, also these coverlines are design to interest my audience and cause them to read more which means purchasing them. 

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EVALUATION QUESTION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

Mighty Beat is targeted at a local and international audience; however it is mainly focussed on the British and American civilisations but also targeted to everyone and not specifically. I decided to mainly target people from 16 to 26 years of age because the magazine can be read by the younger audiences for its reviews, interviews and concerts and gossips but also be suitable for older people for its technical information – especially those who work in the music industry. My product also targets those who inhabit in the UK and America, as both countries are popular in the music industry; and popular fashion which also originates from both of these countries. Ethnically, the magazine also tries to target all races equally. Also the magazine equally targets males and females as well as all religions because anyone can have an interest in music.

However, music genre such as Hip Hop and Rap are stereotypically associated with black backgrounds, therefore I decided my product to have a wide range of music genres. Therefore the magazine has become more appealing to all cultures.

Referring back to my previous audience research task, I constructed a mood board featuring a wide range of subjects my target audience would be interested in:



As you can see, my targeted audience are in to music technology such as headphones (brands such as Skullcandy, Beats by Dre.), music fashion (brands such as Bape G-Shock watches), music players (brands such as Apple iPod) other technologies such as gaming consoles (such as the XBOX 360 and Playstation 3), and portable technologies (for example Blackberry and iPhone smart phones), Etc. My target audience would also be very involved in social networking sites such a Facebook, Twitter and YouTube to allow them to communicate and share with their friends. 

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EVALUATION QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Referring back to my case study of a publishing company, I have decided that a magazine publisher such as Bauer Media would be likely to distribute my music magazine.  Link:http://www.bauermedia.co.uk/

This would be beneficial to Bauer Media firstly because they have nothing in their music magazine portfolio that is similar to the genre of my music magazine. Although my magazine partly targets the rock and pop audience, as do Bauer Media’s ‘Q’, ‘Mojo’ and ‘KERRANG!’, my magazine also targets the rap, grime and dubstep audience just as much. 

Secondly, this would be financially beneficial to Bauer because they would be distributing a magazine into a new market for themselves with no other competition in their company. Since my magazine has basically a slightly wider range in music genre in one magazine. The pop audience find it more appealing to buy my magazine due to its similar and popularity of genres.

Thirdly, rap is a very popular genre along with rock. That would mean that my magazine would have twice as much advertisers wanting to advertise in my magazine than any of Bauer Media’s existing portfolio. For example, rap related items such as Monster Beats by Dre.’ Headphones.

From my audience research, I have found out that a number of people order their magazines through subscription, therefore I would definitely encourage subscription to my magazine. This give the people a chance in purchasing the my magazine to their front door instead of processing it through the checkout in a store.

I would also distribute my magazine in stores and magazine retailers such as WHSmith. This is because my magazine has some quite technical content for the average music lover, so it would be sensible having my magazine distributed through music stores which attracts the technical type of music lovers.

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EVALUATION QUESTION 2: HOW DOES YOUR MUSIC MAGAZINE REPRESENT PARTICULAR SOCIAL GROUPS?

My magazine design has been made to represent a mixed audience of an age range of 16 to 19, but his can be argued to be aimed at a female audience. This teenage age range has a very dedicated interest in the pop and R&B genres as seen in my audience research. It features an image of a female artist in her teen age that plays a genre in pop or rock. I represented these cultures with an image of a young teenage female smiling and show a peace sign which portray a part of the genre pop. Any passer-by could guess as to what they are trying to represent.

The artist in my front page is dressed very interestingly with an urban and independent sense. She wears a long teal shirt with a light grey leather jacket, and a cult western scarf. This is a common fashion in pop rated working to middle class and stereotypically representing teenagers. The most obvious item I have used to represent the artist is the funky headphones which the model is wearing on her neck. His is very eye catching because these headphones are very flashing in an independent style. The headphones are vibrantly colourful and stylish which is unusual because flashy and expensive headphones are typically stylish and in one colour. This is stereotypical of rock and pop artist to have funky headphones, so it is renowned in that genre.

However this does not mean that my magazine appeals to a specific audience, because my model is from a non-white background, my magazine is targeted at all genders, social groups, race, religion, etc. As not many music magazines feature a person from a different background, this makes my media product represent all races and religions as equal. My model is also wearing very urban clothing. However this outfit does not scream rap or rock or dubstep, and it does not fit one particular sub culture. My model has helped me by deliberately chosen clothing such as this to give my photograph an open meaning so that it does not just appeal to one portion of my target audience


My contents page contains a photo of two male models side by side and both wearing Dr. Dre's Beats headphones. Also a photo on the same page of a female model holding a CD up into the light using lab tongs, wearing a lab coat and Dr Dre Beats headphones. This headphone is a new influenced object of fashion among the urban teenage social group, and a product used by many of the world's top music producers. This represents my target social group as people who take music seriously and value the quality of the music they are listening to. 


I’ve spent large amounts of time planning and deciding on props, outfits and the different photos themselves. I have learnt that it is extremely important to plan and be organised when producing a music magazine, as a single prop ca connote may different meanings to people, which is why I have chose these props and outfits which shows a very obvious and opening meaning.

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EVALUATION QUESTION 1: IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

My first assignment in this unit was to produce a textual analysis of a magazine front cover and I’ve chosen to analyse a ‘VIBE’ magazine, 15th issue. I evaluated the denotations and connotations of the cover and how the conventions of music magazines were presented on the cover. In my music magazine, I have used many features of real magazines to be able to attract audiences by the typical and flashy magazine style.








For example, I’ve used a large masthead at the top of my front cover, coloured in bright vibrant red with lighter red shadows to give a 3D eye catching attention. This is a very common feature among music magazines such as Vibe magazines. By creating my masthead in that way, it is able to attract audiences by being the dominating point on the magazine’s front page which displays the magazine brand name and is also visible when stacked on the shelves of the magazine’s retailers as the real magazines do to attract readers. Its large fonts show power in the magazines and its genre. The vibrant red illustrates urgency and the 3D effect amplifies this matter.


I’ve used colour codes for my coverlines to make them effective for the audience to read and be attracted to. As you can see, every one of my coverline is red and followed by a brief description in white. The red and white colour code prevents my audience from any confusion with other coverlines. Also this colour code gives an interesting and catching presentation as red and while goes well with each other and almost contrasting each other.




 I have featured a central image of an artist on my front page which is composed of a single individual photograph, taken in a medium-shot. This is a common convention of music magazines as well which use a single artist image. Music magazines such as NME and Vibe magazines use medium-shots pictures such as the issues shown here. I have developed my ideas from these magazine front covers, however I wished in developing the idea of text on my model’s shirt, such as shown in the magazine Vibe, unfortunately I was unsuccessful sadly because I have missed organised my model’s costume.  Furthermore, my image is in colour, on a plain dark background and denotes the artist posing and looking relative to the genre that my magazine covers. 


In addition, I have used cover-lines and a barcode on my front page. Cover-lines are used on all magazine front pages as seen in the examples. This is to attract the audience by displaying the magazine’s content in short eye-catching, colourful titles. I used this convention on my front cover to attract my audiences. My cover-lines are also in different colours, sizes and fonts, just as they are in real magazines to connote a sense of variety. My barcode is on the front page, for retailers to register when my audience is purchasing my magazine.



I’ve also include a puff on my music magazine font cover. I designed this puff myself in Adobe Fireworks and its purpose is to attract an audience immediately and interest them with a competition to increase the chances for the audience to purchase my magazine. 

In my contents page, I have developed and challenged conventions in the following way. Firstly, I’ve followed a similar layout to Kerrangs contents page and developed it to become more 3D lively effective and more vibrant colour. As you can see, I have placed an image of an artist holding a golden CD towards the camera. Also the colour theme provides a lively feature to prevent the page looking uninteresting.  I’ve done this because I want my contents page to catch attention from the audience effectively to the different features of the magazine. 



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